Media monitoring services contract

Media monitoring including clipped broadcast items, print, radio, television, online and social media transcripts, interviews and analysis.

Contract details

Lead agency: Department of Government Services

Conditions of use: Mandatory

Contract reference number: GP-10-2024

Arrangement type: Sole supplier

Start date: 1 July 2025

End date: 30 June 2028

What's covered

This contract provides the following:

Core Services

  • Broadcast, print, online and social media monitoring, including an insights dashboard
  • Equipment and environment services
  • Design and management of a streamlined, well-integrated web portal and mobile application to search, view and deliver media
  • Transition requirements
  • Support services
  • Incident resolution
  • Maintenance services

Additional Services

  • Stenographer produced transcripts which are quality checked
  • Social media analysis services which at a high level include:
    • sentiment determination for mentions on topics and brand indicating sentiment that is positive, negative or neutral
    • capability to capture emotional states e.g. happy, sad, angry, etc
    • custom reports specific to a topic showcasing desired information
    • ability to identify influencers and functionality for influencer location, time, keywords, groups, filter by emotion / sorting
    • ability to provide combination of geo-tagged coordinates from mobile devices, and other attributes such as user information, time zones, languages and content of tweets to determine locations
    • ability to gather insights from locations, ages, gender, and the ability to group and segment types of users based on interest, opinion and behaviour
  • Bespoke media analysis
  • Monitoring of international media for specific topics/projects upon request
  • Curated daily media reporting
  • Culturally and linguistically diverse (CALD) media monitoring
  • Stakeholder relationship management
  • International media contacts database and distribution

Using this contract

All Victorian Government departments and agencies are eligible to use this contract.

Find out who can use state purchase contracts.

This contract provides:

  • Centralised contract management, supplier screening, compliance, and due diligence
  • Improved reporting providing government enhanced communication and policy initiatives
  • Simplified supplier management and consistency of services
  • Increased social procurement opportunities:
    • increased gender diversity/representation
    • improvements to outcomes for Victorian Priority Jobseekers
    • increased Social benefit supplier spending

Supplier details

Name: Isentia Pty Limited

ABN: 11 002 533 851

Address: Suite 2, Level 15, 575 Bourke Street, Melbourne, Vic 3000

Website: https://www.isentia.com

Contact name: Alex McMicking

Role: Account Manager

Phone: 0482 161 969

Email: alex.mcmicking@isentia.com

How to buy

Buyers need to request access to the confidential information system to join this contract.

Anyone using this contract must follow the rules of use.

Updated