This contract offers access to media strategy, planning, buying and reporting services.
Lead Organisation: Department of Treasury and Finance
Conditions of use: mandatory
Arrangement type: sole supplier
Start date: 30 May 2021
End date: 1 June 2024
Access confidential information
Log in to view confidential commercial details of the contract (Government users only)
Key benefits of this contract are:
- full visibility of costs
- a dedicated team of 58 staff to service whole of Victorian Government advertising requirements
- value for money
- offers services and support
- covers a range of media channels such as television, digital, print, and radio
- streamlined services covering media and dashboard reporting
- advice and analysis for individual campaigns
- communications training and seminars.
This contract covers:
- a campaign is designed to inform, educate or change behaviour of the general public
- this needs strategic planning in media and creative services to achieve set objectives.
Functional advertising services:
- functional advertising is simple and informative, and generally for immediate or short-term appearance.
Recruitment advertising services:
- 'always on' recruitment advertising and with niche or specialised platforms and publications.
A full description of the services available is in the contracts portal.
What's not covered
This contract does not support standard online recruitment advertising such as vacant position advertising provided by SEEK, LinkedIn and Indeed. Direct engagement with these providers is required.
Optimum Media Direction Pty Ltd
How buyers join this contract
Register as a new buyer for the state purchase contract confidential system (Government users only)
Step 1: Complete the Deed of Confidentiality.
Step 2: Seek approval following local agency processes.
Step 4: The Category Manager will review the request. If approved, the signed deed will be returned. If rejected, an explanation will be provided.
Step 5: If approved, register as a buyer within the confidential system:
Step 6: Buyers will receive an email from the confidential system (DTF.APPS).
How buyers use this contract
Read the user guide before using this contract, to identify whether 'campaign', 'functional', or 'recruitment' services are needed.
The user guide is available in the contracts portal.
Step 1: Classification of advertising types
Determine the type of advertising required and whether it is classified as 'campaign', 'functional' or 'recruitment' advertising.
Step 2: Use the brief template
Fill out the template for the services needed, then send it to the supplier.
Include this information in your order:
- purchase order number
- cost centre
- MAMS number.
Step 3: Receive your quote and schedule
After the supplier checks the brief, they will provide a media schedule and quote.
The quoting process needs more time for a complex brief. If a brief is complex, the supplier assesses the time they need on a case by case basis.
These are the processing lead times and reporting turnaround times:
Processing lead times
|Service||Major campaign advertising||Functional advertising||Recruitment advertising|
|Development of a media strategy in response to a client’s brief||10 business days||5 business days||2 business days|
|Preparing detailed media plans and media schedules||5 business days||3 business days||1 business day|
Reporting turnaround times
|Traditional media||Digital media||Social media|
|Proof of appearance||10 business days of appearance||5 business days||5 business days|
|Mid-campaign reporting||5 business days and access to live reporting||5 business days|
|Post-campaign reporting||20 business days||20 business days||20 business days|
Step 4: Submit a purchase order
Submit the purchase order form once your quote is approved.
Make sure you give proper authorisation. The supplier will contact you for delivery and other details.
Step 5: Invoicing
Make sure that invoices are processed efficiently and the supplier is paid within 30 days from the date of invoice.
The supplier will email the invoice directly to accounts payable of the relevant department or the nominated contact. Please give the supplier the correct email and other contact detail.
All invoices must be accompanied by 'proof or appearance' or similar.
Step 6: Customer feedback
Buyers are encouraged to provide feedback on the performance of the supplier at the end of each activity.
All responses are confidential, they will only be provided to the MAMS SPC Category Manager. The survey takes only 5 minutes to complete. Make sure you provide your details to ensure your survey feedback considered.
Reviewed 21 June 2021