Contract details
Lead Organisation: Department of Government Services
Conditions of use: Mandatory
Arrangement type: Sole supplier
Start date: 30 May 2021
End date: 7 June 2025
What’s covered
This contract covers:
Campaign services:
- a campaign is designed to inform, educate or change behaviour of the general public
- this needs strategic planning in media and creative services to achieve set objectives.
Functional advertising services:
- functional advertising is simple and informative, and generally for immediate or short-term appearance.
Recruitment advertising services:
- 'always on' recruitment advertising and with niche or specialised platforms and publications.
A full description of services is available in the contracts portal.
For more information, please contact: MAMS@dpc.vic.gov.au
What's not covered
This contract does not support standard online recruitment advertising such as vacant position advertising provided by LinkedIn and Indeed. Direct engagement with these providers is required.
To access online advertising through SEEK see, Recruitment advertising services contract.
For further information on recruitment advertising email the category manager.
Using this contract
All Victorian Government departments and agencies are eligible to use this contract.
Find out who can use state purchase contracts.
This contract provides:
- full visibility of costs
- a dedicated team of 56 staff to service whole of Victorian Government advertising requirements
- value for money
- offers services and support
- covers a range of media channels such as television, digital, print, and radio
- streamlined services covering media and dashboard reporting
- advice and analysis for individual campaigns
- communications training and seminars.
Supplier details
Optimum Media Direction Pty Ltd
ABN: 29 075 944 777
Address: Level 5 650 Chapel Street South Yarra VIC 3141
Contact: Gemma Lasenby (Managing Partner)
Mobile: 0405 408 976
Email: gemma.lasenby@omd.com
Website: https://www.omd.com/contact/australia
Key contact
Contact: Tim Carrucan
Title: Operations Director
Telephone: 0409 747 447
Email: tim.carrucan@omd.com
How to buy
Buyers need to request access to the confidential information system to join this contract.
Access confidential information
Buyers follow this process to access confidential information.
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