Master Agency Media Services (MAMS) contract

This contract offers access to media strategy, planning, buying and reporting services.


Optimum Media Direction Australia was awarded the Master Agency Media Services State Purchase Contract. The new contract starts 1 June 2021 for a three-year term. 

The new contract will deliver excellent value, savings and benefits which include:

  • a customised media portal to increase buyer efficiency 
  • media training programs to uplift buyer capability
  • knowledge sharing and support to assist with strategy development
  • social procurement outcomes


This contract offers a sole supplier for media strategy, planning, buying and reporting services.

Lead Organisation: Department of Treasury and Finance

Conditions of use: Mandatory

Contract reference number: SS-01-2017

Arrangement type: Sole supplier

Start date: 1 December 2017

End date: 31 May 2021

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Key benefits

Key benefits of this contract include:

  • value for money
  • it offers services and support
  • covers a range of media channels such as television, digital, print, and radio
  • streamlined services covering media and dashboard reporting
  • advice and analysis for individual campaigns
  • communications training and seminars

What’s covered

This contract covers:

  • campaign services
    • a campaign is designed to inform, educate or change behaviour of the general public
    • this needs strategic planning in media and creative services to achieve set objectives
  • functional advertising services
    • functional advertising is simple and informative, and generally for immediate or short-term appearance
  • recruitment advertising services
    • recruitment advertising using all different types of media communicates information to attract applications for a specific role or a number of roles for high-volume recruitment

A full description of the services available is in the contracts portal.

Customer Feedback

It's encouraged that feedback is provided to DTF on the performance of MediaCom at the end of each activity. This can be done by completing the following MAMS SPC customer satisfaction survey.

More detail on providing customer feedback is under 'Using this contract', step 6, on this page.

Supplier details

The supplier has a primary contact, but once you know the service you need, you can contact one of the campaign teams directly.

Mediacom Australia Pty Ltd

ABN: 37 000 421 018
Address: Level 25/2 Southbank Boulevard Southbank VIC 3006
Contact: Nicole Boyd (Chief Client Officer)
Mobile: 0418 272 805

Key contacts

Client director and contact details Clients
Anton Abraham
0414 195 479
  • TAC
  • DPC
  • Aboriginal Victoria
  • Victorian Police
  • Defence
  • VEC
  • Development Victoria
  • Sustainability Victoria
  • EPA
  • Fisheries
  • IBAC
  • Zoos Victoria
  • Study Melbourne
  • DTF
  • DET
  • TAFEs
Maree Hall
0459 041 555
  • Grand Prix
  • Worksafe
  • DHHS
  • Vic Health
  • Creative Victoria
  • Arts Centre
  • NGV
  • ACMI
  • Museums Victoria
  • Energy Safe
  • DJCS
  • Responsible Gambling
  • Consumer Affairs
  • CFA
Carla Bradshaw
0417 429 284
  • Transport for Victoria
  • ODG
  • PTV
  • MRPV
  • VXRP
  • Western Distributor
  • Vic Roads
  • CPV
  • Custom Plates
  • DJPR
  • DOT
  • Visit Victoria
Joanne Matthews
0421 251 573
  • Functional and recruitment activity across all clients

How buyers join this contract

To join this contract and access more information:

Step 1: Expression of interest

Public entities interested in joining the contract can register their interest by contacting the MAMS Category Manager at

Step 2: Eligibility

The MAMS Category Manager will verify your eligibility to access the contract, which is approved by the lead department.

Step 3: Complete a user services deed

If a public entity wants to access MAMS SPC they will need to complete a user services deed.

Upon obtaining the lead department's approval, notify MediaCom that the access has been granted.

How buyers use this contract

Read the user guide before using this contract, so you can identify whether you need 'campaign', 'functional', or 'recruitment' services.

The user guide is available in the contracts portal.

Step 1: Classification of advertising types

First determine the type of advertising required and whether it is classified as campaign, functional or recruitment advertising.

Refer to the Department of Premier and Cabinet’s classification of advertising types on the link below:

Communication Planning and Master Agency Media Services

Step 2: Use the brief template

Fill out the template for the services you need, then send it to your organisation’s contact.

nclude this information in your order:

  • purchase order number
  • cost centre
  • MAMS number

Step 3: Receive your quote and schedule

After MediaCom checks your brief, they will provide a media schedule and quote.

The quoting process needs more time for a complex brief. If a brief is complex, MediaCom assesses the time they need on a case by case basis.

These are the processing lead times and reporting turnaround times:

Processing lead times:

Service Major campaign advertising Functional advertising Recruitment advertising
Development of a media strategy in response to a client’s brief 10 business days 5 business days 2 business days
Preparing detailed media plans and media schedules 5 business days 3 business days 1 business day

Reporting turnaround times

Traditional media Digital media Social media
Proof of appearance 10 business days of appearance 5 business days 5 business days
Mid-campaign reporting 5 business days and access to live reporting 5 business days
Post-campaign reporting 20 business days 20 business days 20 business days

Step 4: Submit a purchase order

Submit the purchase order form once your quote is approved.

Make sure you give proper authorisation. MediaCom will contact you for delivery and other details.

Step 5: Invoicing

Make sure that invoices are processed efficiently and MediaCom is paid within 30 days from the day of invoice.

MediaCom will email the invoice directly to accounts payable of the relevant department or the nominated contact. Please give MediaCom the correct email and other contact detail.

All invoices must be accompanied by 'proof or appearance' or similar.

Step 6: Customer feedback

DTF encourages users to provide all types of feedback on the performance of MediaCom at the end of each activity. 

This can be done by completing the following MAMS SPC customer satisfaction survey. Responses will assist in assessing MediaCom's performance against the contract KPIs. 

All responses are confidential, they will only be provided to DTF's MAMS SPC Category Manager. The survey takes only 5 minutes to complete. Make sure you provide your details to ensure your survey feedback considered. 

Reviewed 30 March 2021

Buying for Victoria

Primary contact:

MAMS SPC Category Manager Department of Treasury and Finance

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