Optimum Media Direction Australia was awarded the Master Agency Media Services State Purchase Contract. The new contract starts 1 June 2021 for a three-year term.
The new contract will deliver excellent value, savings and benefits which include:
- a customised media portal to increase buyer efficiency
- media training programs to uplift buyer capability
- knowledge sharing and support to assist with strategy development
- social procurement outcomes
This contract offers a sole supplier for media strategy, planning, buying and reporting services.
Lead Organisation: Department of Treasury and Finance
Conditions of use: Mandatory
Contract reference number: SS-01-2017
Arrangement type: Sole supplier
Start date: 1 December 2017
End date: 31 May 2021
Access confidential information
Log in to view confidential commercial details of the contract (Government users only)
Register as a buyer for the contracts portal (Government users only)
Key benefits of this contract include:
- value for money
- it offers services and support
- covers a range of media channels such as television, digital, print, and radio
- streamlined services covering media and dashboard reporting
- advice and analysis for individual campaigns
- communications training and seminars
This contract covers:
- campaign services
- a campaign is designed to inform, educate or change behaviour of the general public
- this needs strategic planning in media and creative services to achieve set objectives
- functional advertising services
- functional advertising is simple and informative, and generally for immediate or short-term appearance
- recruitment advertising services
- recruitment advertising using all different types of media communicates information to attract applications for a specific role or a number of roles for high-volume recruitment
A full description of the services available is in the contracts portal.
More detail on providing customer feedback is under 'Using this contract', step 6, on this page.
The supplier has a primary contact, but once you know the service you need, you can contact one of the campaign teams directly.
Mediacom Australia Pty Ltd
How buyers join this contract
To join this contract and access more information:
Step 1: Expression of interest
Step 2: Eligibility
The MAMS Category Manager will verify your eligibility to access the contract, which is approved by the lead department.
Step 3: Complete a user services deed
If a public entity wants to access MAMS SPC they will need to complete a user services deed.
Upon obtaining the lead department's approval, notify MediaCom that the access has been granted.
How buyers use this contract
Read the user guide before using this contract, so you can identify whether you need 'campaign', 'functional', or 'recruitment' services.
The user guide is available in the contracts portal.
Step 1: Classification of advertising types
First determine the type of advertising required and whether it is classified as campaign, functional or recruitment advertising.
Refer to the Department of Premier and Cabinet’s classification of advertising types on the link below:
Step 2: Use the brief template
Fill out the template for the services you need, then send it to your organisation’s contact.
nclude this information in your order:
- purchase order number
- cost centre
- MAMS number
Step 3: Receive your quote and schedule
After MediaCom checks your brief, they will provide a media schedule and quote.
The quoting process needs more time for a complex brief. If a brief is complex, MediaCom assesses the time they need on a case by case basis.
These are the processing lead times and reporting turnaround times:
Processing lead times:
|Service||Major campaign advertising||Functional advertising||Recruitment advertising|
|Development of a media strategy in response to a client’s brief||10 business days||5 business days||2 business days|
|Preparing detailed media plans and media schedules||5 business days||3 business days||1 business day|
Reporting turnaround times
|Traditional media||Digital media||Social media|
|Proof of appearance||10 business days of appearance||5 business days||5 business days|
|Mid-campaign reporting||5 business days and access to live reporting||5 business days|
|Post-campaign reporting||20 business days||20 business days||20 business days|
Step 4: Submit a purchase order
Submit the purchase order form once your quote is approved.
Make sure you give proper authorisation. MediaCom will contact you for delivery and other details.
Step 5: Invoicing
Make sure that invoices are processed efficiently and MediaCom is paid within 30 days from the day of invoice.
MediaCom will email the invoice directly to accounts payable of the relevant department or the nominated contact. Please give MediaCom the correct email and other contact detail.
All invoices must be accompanied by 'proof or appearance' or similar.
Step 6: Customer feedback
DTF encourages users to provide all types of feedback on the performance of MediaCom at the end of each activity.
All responses are confidential, they will only be provided to DTF's MAMS SPC Category Manager. The survey takes only 5 minutes to complete. Make sure you provide your details to ensure your survey feedback considered.
Reviewed 30 March 2021