Master Agency Media Services (MAMS) contract

This whole of Victorian Government contract offers access to media strategy, planning, buying and reporting services.


The marketing agency media services state purchase contract is being refreshed. An expression of interest inviting suppliers to apply opened on 2 March 2020. The expression of interest will close on 13 March at 2pm AEDST.

For further information visit the tender details page.


This whole of Victorian Government contract offers a sole supplier for media strategy, planning, buying and reporting services.

Lead Organisation: Department of Treasury and Finance

Conditions of use: Mandatory

Contract reference number: SS-01-2017

Arrangement type: Sole supplier

Start date: 1 December 2017

End date: 30 November 2020 (there are two 1-year options to extend this contract)

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Key benefits

Key beneifts of this contract include:

  • value for money
  • it offers services and support
  • covers a range of media channels such as television, digital, print, and radio
  • streamlined services covering media and dashboard reporting
  • advice and analysis for individual campaigns
  • communications training and seminars

What’s covered

This contract covers:

  • campaign services
    • a campaign is designed to inform, educate or change behaviour of the general public
    • this needs strategic planning in media and creative services to achieve set objectives
  • functional advertising services
    • functional advertising is simple and informative, and generally for immediate or short-term appearance
  • recruitment advertising services
    • recruitment advertising using all different types of media communicates information to attract applications for a specific role or a number of roles for high-volume recruitment

A full description of the services available is in the contracts portal.

Customer Feedback

It's encouraged that feedback is provided to DTF on the performance of MediaCom at the end of each activity. This can be done by completing the following MAMS SPC customer satisfaction survey.

More detail on providing customer feedback is under 'Using this contract', step 6, on this page.

Supplier details

The supplier has a primary contact, but once you know the service you need, you can contact one of the campaign teams directly.

Mediacom Australia Pty Ltd

ABN: 37 000 421 018
Address: Level 25/2 Southbank Boulevard Southbank VIC 3006
Contact: Nicole Boyd (Chief Client Officer)
Mobile: 0418 272 805

Key contacts

Client director and contact details Clients
Anton Abraham
0414 195 479
  • TAC
  • DPC
  • Aboriginal Victoria
  • Victorian Police
  • Defence
  • VEC
  • Development Victoria
  • Sustainability Victoria
  • EPA
  • Fisheries
  • IBAC
  • Zoos Victoria
  • Study Melbourne
  • DTF
  • DET
  • TAFEs
Maree Hall
0459 041 555
  • Grand Prix
  • Worksafe
  • DHHS
  • Vic Health
  • Creative Victoria
  • Arts Centre
  • NGV
  • ACMI
  • Museums Victoria
  • Energy Safe
  • DJCS
  • Responsible Gambling
  • Consumer Affairs
  • CFA
Carla Bradshaw
0417 429 284
  • Transport for Victoria
  • ODG
  • PTV
  • MRPV
  • VXRP
  • Western Distributor
  • Vic Roads
  • CPV
  • Custom Plates
  • DJPR
  • DOT
  • Visit Victoria
Joanne Matthews
0421 251 573
  • Functional and recruitment activity across all clients

Join this contract

To join this contract and access more information:

Step 1. Expression of interest

Public entities interested in joining the contract can register their interest by contacting the MAMS Category Manager at

Step 2. Eligibility

The MAMS Category Manager will verify your eligibility to access the contract, which is approved by the lead department.

Step 3. Complete a User Services Deed

If a public entity wants to access MAMS SPC they will need to complete a user services deed.

Upon obtaining the lead department's approval, notify MediaCom that the access has been granted.

Use this contract

Read the user guide before using this contract, so you can identify whether you need 'campaign', 'functional', or 'recruitment' services.

The user guide is available in the contracts portal.

Step 1. Classification of advertising types

First determine the type of advertising required and whether it is classified as campaign, functional or recruitment advertising.

Refer to the Department of Premier and Cabinet’s classification of advertising types on the link below:

Communication Planning and Master Agency Media Services

Step 2. Use the brief template

Fill out the template for the services you need, then send it to your organisation’s contact.

nclude this information in your order:

  • purchase order number
  • cost centre
  • MAMS number

Step 3. Receive your quote and schedule

After MediaCom checks your brief, they will provide a media schedule and quote.

The quoting process needs more time for a complex brief. If a brief is complex, MediaCom assesses the time they need on a case by case basis.

These are the processing lead times and reporting turnaround times:

Processing lead times:

Service Major campaign advertising Functional advertising Recruitment advertising
Development of a media strategy in response to a client’s brief 10 business days 5 business days 2 business days
Preparing detailed media plans and media schedules 5 business days 3 business days 1 business day

Reporting turnaround times

Traditional media Digital media Social media
Proof of appearance 10 business days of appearance 5 business days 5 business days
Mid-campaign reporting 5 business days and access to live reporting 5 business days
Post-campaign reporting 20 business days 20 business days 20 business days

Step 4. Submit a purchase order

Make sure you give proper authorisation. MediaCom will contact you for delivery and other details.

Step 5. Invoicing

Make sure that invoices are processed efficiently and MediaCom is paid within 30 days from the day of invoice.

MediaCom will email the invoice directly to accounts payable of the relevant department or the nominated contact. Please give MediaCom the correct email and other contact detail.

All invoices must be accompanied by 'proof or appearance' or similar.

Step 6. Customer Feedback

DTF encourages users to provide all types of feedback on the performance of MediaCom at the end of each activity. 

This can be done by completing the following MAMS SPC customer satisfaction survey. Responses will assist in assessing MediaCom's performance against the contract KPIs. 

All responses are confidential, they will only be provided to DTF's MAMS SPC Category Manager. The survey takes only 5 minutes to complete. Make sure you provide your details to ensure your survey feedback considered. 

Department contract managers

Organisation Departmental Representative
Department of Jobs, Precincts and Regions Jodie Stevens
03 9651 9825

Department of Transport

Carla Blatt
0419 201 924
Department of Education and Training Michelle Hogan
03 7022 1437
Department of Environment, Land, Water and Planning Caroline Rebaque
0418 406 599
Department of Treasury and Finance Bruce Atherton
03 7005 9314
Department of Premier and Cabinet Jonathan McGrath
03 7017 5304
Department of Justice and Community Safety Michelle Windsor
03 8684 0334
Department of Health and Human Services Matthew Haworth
03 9096 0591
Transport Accident Commission Paula Vigorelli
0435 410 457
WorkSafe Victoria Kristy Taylor
03 9641 1476
Public Transport Victoria Mairi McPhee
03 9027 5338
Victoria Police Leigh Davies
03 9247 3362
Visit Victoria Fiona Ive
03 9002 2209
Major Transport Infrastructure Projects Jessica Wickhan
03 9655 6609
VicRoads Georgina Koufariotis
03 9091 1763
Creative Victoria Ruth Gormley
03 8683 3216
Victorian Responsible Gambling Foundation Roberta Donovan
03 9452 2655

Reviewed 02 March 2020

Buying for Victoria

Primary contact:

Alex Bonner (Senior Category Manager) Department of Treasury and Finance

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