Updates
New MSR system coming soon
We're introducing a new system for the Marketing services register. This new service will enable our staff to request quotes directly from registered suppliers. It's powered by award-winning VendorPanel technology. This will replace the existing MarketingOnline system.
New administrative guidelines
Note the following administrative guidelines applicable from 1 July 2019:
- Administrative Guidelines on engaging Labour Hire in the
- Administrative Guidelines on engaging Professional Services in the
These guidelines contain updated decision-making and approval requirements for labour hire and professional services use.
Media monitoring
Media Monitoring Services has been added as a new category under the Marketing services SPC.
The Marketing services register (MSR) framework, including the current Marketing Online portal, is under review. This includes the RFQ process.
Note: the current Marketing Online system works best on Internet Explorer.
Summary
MSR is an open-register, whole of Victorian Government contract. It offers marketing services, including advertising and communications.
Lead agency: Department of Treasury and Finance
Conditions of use: Mandatory
Contract reference number: SS-09-2013
Arrangement type: Register
Start date: 16 December 2013
End date: No current end date
Supplier registrations
MarketingOnLine no longer accepts supplier invitations as we are transitioning to VendorPanel. If you are interested in applying to MSR please email your details to dtfmarketingservicesadmin@dtf.vic.gov.au and we will send you an application invitation to register on VendorPanel..
Buyer registrations
Government buyers wanting to register for Marketing Online (Government users only):
Apply for access to Marketing Online
NOTE:
- Use Internet Explorer
- Wait one hour after you receive your details to log in for the first time
- Don't register if you have already registered previously as you won't be able to access the system
To log in to Marketing Online please visit the website here
Key benefits
The key benefits of this contract are:
- standard terms and conditions
- a simplified engagement process
What’s covered
This contract covers a range of marketing services. Some services are optional, which means you can engage these services outside of the contract.
Exclusions
The MSR does not include:
- media planning or buying services - see the Master Agency Media Services (MAMS) contract
- print management services - see the Print Management and Associated Services (PMAS) contract
- recruitment services - see the Staffing Services Panel contract
Join this contract and access supplier details
This contract is an open-register arrangement. The updated list of pre-qualified suppliers is on Marketing Online.
For government buyers
To join this contract and access more information:
Apply for access to Marketing Online
When you register you'll receive a unique username and password. Keep these details for future use to access Marketing Online.
Note:
- Use Internet Explorer
- Wait 1 hour after you receive your details to log in for the first time
- Don't register if you have already registered previously as you won't be able to access the system
Department contacts
Departmental contract managers are the key point of contact between the marketing services register category manager and buyer. They can be contacted for marketing services register information and are responsible for resolving operational issues raised by buyers and suppliers.
Department contacts are listed in the table below:
| Organisation | Contact details |
|---|---|
| Mandated departments | |
| Department of Jobs, Precincts and Regions | Jodie Stevens jodie.stevens@ecodev.vic.gov.au 03 9651 9825 |
| Department of Education and Training | Hogan Michelle hogan.michelle.a@edumail.vic.gov.au 03 7022 1437 |
| Department of Environment, Land, Water and Planning | Caroline Rebaque caroline.rebaque@delwp.vic.gov.au 0418 406 599 |
| Department of Treasury and Finance | Bruce Atherton bruce.atherton@dtf.vic.gov.au 03 7005 9314 |
| Department of Premier and Cabinet | Vicki Richardson vicki.richardson@dpc.vic.gov.au 03 7017 5314 |
| Department of Justice and Community Safety | Michelle Windsor michelle.windsor@justice.vic.gov.au 03 9651 8067 |
| Department of Health and Human Services | Matthew Haworth matthew.haworth@dhhs.vic.gov.au 03 9096 0591 |
| Department of Transport | Kaye Tuddenham kaye.tuddenham@ecodev.vic.gov.au 03 8392 6532 |
| Other organisations | |
| Office of the Chief Commissioner of Police (Victoria Police) | Leigh Davies Leigh.Davies@police.vic.gov.au 03 9247 1468 |
| Vicroads | Sally McInnes sally.mcinnes@roads.vic.gov.au 0436 677 466 |
| Vic Responsible Gamble Foundation | Roberta Donovan Roberta.Donovan@responsiblegambling.vic.gov.au 03 9452 2655 |
| Rail Projects Victoria | Alannah McColl alannah.mccoll@railprojects.vic.gov.au 0436 926 557 |
| Transport Accident Commission (TAC) | Paula Vigorelli Paula_Vigorelli@tac.vic.gov.au 0435 410 457 |
| Visit Victoria | Fiona Ive fiona.ive@visitvictoria.com.au 03 9002 2209 |
| Public Transport Victoria | Philip Askew philip.askew@ptv.vic.gov.au 03 9027 5041 |
Marketing Services Register Guide
Use this contract
Step 1: Create a Request for Quote (RFQ)
Download and send an RFQ form to 3 different suppliers or as per your internal procurement policy.
A Request for Quote must include:
- an introduction to the project
- background information
- purpose of your project
- project components (dates, milestones etc)
- requirements and deliverables
- extra information
Step 2: Choose a supplier by undertaking your internal procurement process
- RFQs and supplier responses must be sent by email
- log your RFQ details on Marketing Online
If you have issues logging RFQs on Marketing Online complete these forms:
Email the form to the DTF marketing services admin
Step 3. Create a purchase order
When you've received supplier quotes, choose a supplier by undertaking your internal procurement process and send them a purchase order.
You need to notify any unsuccessful suppliers.
You need to include this information:
- your details
- a statement of work
- service levels needed
- project plan
- equipment needed or provided
- Information about access to your premises
- key personnel needed
- fees and rates
- expenses
- warranties
- insurance
- Intellectual property
Refer to this agreement:
Refer to this workflow chart for information on getting quotes and creating purchase orders under the MSR:
Contract disclosure under the MSR
If you use this contract, you must follow the rules under the contract disclosure policy, which states:
- if an estimate is $100,000 (inc GST) or more, publish that on a contract publishing system Buying for Victoria Supplier
- if an estimate is $10 million (inc GST) or more, publish the full contract on Buying for Victoria Supplier
- leave out trade secrets or confidential business information; consider if any material would harm the public interest
- follow your organisation’s rules for approving what not to include
Variation disclosure
- if a job's change costs $100,000 (inc GST) or more, publish it on Buying for Victoria
- reference it against the original contract
- show the changes in the value and difference to the total estimated value of the contract
Victorian Industry Participation Policy (VIPP) needs
Check if the VIPP needs apply to you:
- VIPP applies to government projects with many suppliers bidding for the job
- a jobs value must be $3 million and over in metropolitan Melbourne for a VIPP to apply
- for regional areas, the value is $1 million and over for a VIPP to apply
- the VIPP checks the supplier selection you made at the shortlisted stage
All shortlisted suppliers complete a VIPP plan addressing three key needs:
- the level of local content
- the number of new jobs created
- possible skills, training, and technology transfer generated by the project
The VIPP plan outlines how the supplier will action local industry development commitments. Get more information on .
Reviewed 08 November 2019

